The preorder layer for Shopify

Sell fromanywhere in yoursupply chain.

Prebuy connects your supply chain to Shopify, so you can sell inventory in production, in transit, or in the warehouse — automatically.

The preorder and pipeline-inventory layer for Shopify. Automatic from PO to doorstep.

Trusted by

01 / The posture

Preorder as default, not exception.

Most brands cherry-pick which products go on preorder. The brands running on Prebuy don’t.

They plug their entire supply chain into prebuy. Stock flips to preorder automatically when inventory hits zero. It flips back to standard when stock lands. No manual switches. No decisions to make per SKU. No campaigns to set up in panic at 11pm before a drop.

The supply chain is the source of truth. Prebuy is the layer that listens.

Trigger — 01When stock runs out

Product flips to preorder automatically. The customer sees an expected ship date drawn from your supply chain, not invented in the storefront.

Trigger — 02When a PO is raised

A campaign is created. Shipments draw down from it. The earliest possible ship date is calculated from the soonest shipment — not the latest, not the average, not the optimistic one.

Trigger — 03When inventory lands

Orders release in FIFO order. Inventory moves out of the preorder pool. Klaviyo fires the dispatch event. Your CX team finds out at the same time the customer does.

02 / The mechanic

Three movements. One state machine.

Stock lands, orders release. Everything between purchase order and warehouse receipt is the system’s responsibility — not a spreadsheet’s.

01
Connect

Your pipeline becomes inventory.

POs, in-transit shipments, and pipeline stock sync into Shopify — at the variant level, with reserves and buffers honoured against the actual landing window. No theme rebuild, no re-platforming.

IntegrationOne snippet.Dawn, Horizon, and custom themes. Live in under an hour.
02
Sell

Sell the moment the PO exists.

Open the window early. Customers see live, honest EDDs on the PDP. Prebuy holds the campaign state — partials, queues, waitlists — while you focus on the merchandise.

Honest datesEDDs survive.Customer dispatch dates hold through PO date changes.
03
Fulfil

Stock lands. Orders release.

FIFO allocation against incoming stock. Balance capture on schedule. Klaviyo flows fired on every state change. Partial PO arrivals release queued orders automatically.

Hands off the keyboardAtomic state machine.No double-allocation. No CX team rewrites. No 11pm panics.
03 / What’s in the box

Sell before
it lands. Cleanly.

Six parts of one system, calibrated for fashion ops. No bolt-on plugins. No surprise behaviour on the live storefront. The machinery your ops lead would have built — if they had six months and a back-end team.

F01

Supply Chain Sync

Your purchase orders, your shipments, your dates. Prebuy mirrors your supply chain — variant by variant, shipment by shipment. We don’t ask you to learn a new model. We use yours.

F02

Honest EDDs

The dispatch date a customer sees is the same date your ops team commits to. EDD updates propagate to Klaviyo, the PDP, and the order confirmation automatically.

F03

Automatic Allocation

FIFO against incoming stock. Partial PO arrivals release queued orders. No double-allocation, no “where is my order” tickets to answer by hand.

F04

Klaviyo Events

Every state transition fires a typed event — old date, new date, order metadata. Build flows on top of fact, not webhooks held together with hope.

F05

Shopify Markets

Campaigns respect market location, currency, and selling-plan availability. One campaign covers the catalogue — region rules apply themselves.

F06

Any Theme

One snippet, no rebuild. Works across Dawn, Horizon, and the bespoke front-ends premium fashion brands actually run.

The shift

Revenue starts when the PO is placed, not when it lands.

04 / The difference

The Goods-In Gap. And how Prebuy closes it.

Every premium fashion brand lives with it — the dead weeks between a PO placed and stock landed, when capital is committed but revenue can’t start. You’ve paid for the goods. You can’t sell them. The gap is where margin goes to wait.

Prebuy closes the gap. Sell from the moment the PO is raised, not the day the boxes arrive.

01Checkout
WithoutThird-party checkouts that take customers off Shopify, hold funds, and break on every platform update.
With prebuyYour real Shopify checkout, native selling plans, your payment gateway. Customers never leave. Funds are never held.
02Inventory
WithoutManual oversells and cancellations. Spreadsheets tracking commitments across SKUs and POs.
With prebuyReal-time allocation against incoming stock. Reserves at the variant level. Automatic cutoffs at your limits.
03Fulfilment
WithoutSomeone manually releasing preorders, guessing the order, chasing stock as it lands. CX drowning in “where is my order?” every week.
With prebuyPreorders release automatically, first in first out, the moment stock arrives. Dispatch notifications fire at every state change. No one touches it.
04Calendar
WithoutPO dates slip and the storefront lies. Ops manually rewrites every customer EDD by hand.
With prebuyCustomer EDDs survive PO date changes. Klaviyo flows fire with old date and new date attached.
06 / Pricing

One plan. Transparent pricing.

Everything you need from day one. No hidden fees, no feature gates. 30-day free trial on every plan — no credit card required.

MonthlyAnnual
Drop

For brands running their first pipeline inventory.

 

$199/ month
Up to 1,000 monthly store orders
Start free trial
  • +Up to 1,000 monthly orders
  • +Priority support
Most adoptedSeason

For fashion ops teams with multiple drops.

 

$499/ month
Up to 3,000 monthly store orders
Start free trial
  • +Up to 3,000 monthly orders
  • +Priority support
  • +Slack support channel
  • +API access
Bespoke

For high-volume brands with complex pipelines.

 

$699/ month
3,000+ monthly store orders
Start free trial
  • +Unlimited monthly orders
  • +Dedicated support
  • +Slack support channel
  • +API access
  • +Custom integrations

Your next drop is weeks away. Why wait for goods-in?

A 25-minute call. Bring your most painful preorder of the last twelve months. We’ll show you the mechanism that closes it.